Discovery, Inc invests in EWS to revolutionise enduro racing coverage

An exciting new era for mountain bike racing beckons as the Enduro World Series (EWS) and EWS-E join forces with Discovery, Inc and Play Sports Group to revolutionise coverage of the sport. Discovery, Inc, home to Eurosport and Play Sports Group, now holds equity in Enduro Sports Organisation Ltd, the company that owns and operates EWS and EWS-E.

EWS-Discovery

The commitment from Play Sports Group and Discovery, Inc will provide the existing EWS team with the backing they need to begin the journey towards live production for the first time in the history of the sport. Since the very first EWS race in 2013 fans have been pushing for more coverage and now this ambition can be realised, showcasing the sport’s incredible athletes, teams and destinations like never before.

Continuing his leadership of the organisation into this new era is Chris Ball, Managing Director of the Enduro Sports Organisation. He said: “I’m incredibly proud to announce this new step for the Enduro World Series and our company and staff team. “The integrity of sport and staying true to the culture of mountain biking and mountain bike racing have always been central to our mission. From the very first meeting I had with our new partners at Play Sports Group, it was clear that we had a deep and shared passion for the sport and a vision for developing cutting edge and worldwide broadcast technologies. “Together, and with the full backing of Discovery, Inc and Eurosport, we will build a platform to bring the athletes, teams, destinations, technology and drama to fans around the world using the very latest of innovations in broadcast. It’s been an incredible journey to this point and I thank the riders, fans, teams and partners for the support to this day - but this is just the beginning”.

EWS-Discovery

Simon Wear, Founder and CEO of the Play Sports Group said: “This is one of those great moments you dream will happen one day. I’ve had the pleasure of getting to know Chris and the team over the last few years - what a team - I have long been a fan of the Enduro World Series and the inspiring racing that takes place all over the world. They represent and foster an incredible mountain bike community. “This deal represents the binding of a number of great businesses EWS, GMBN, the wider Play Sports Group and the far-reaching platform of Eurosport all powered by the remarkable machine of Discovery. I am so excited to see what we will do together.”


EWS-Pietra

Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Services, said: “Discovery and its leading sports media brands have long been the Home of Cycling. Our investment in EWS fits nicely with that positioning and adds to our growing events business. EWS will be able to tap into Discovery’s global network and 360° offer that can help grow a sport both commercially and in terms of audience. We’re looking forward to bringing our commercial expertise, technology and distribution networks to scale the EWS product further.”

Font: https://www.enduroworldseries.com/news/1638-discovery-inc-invests-in-ews-to-revolutionise-enduro-racing-coverage-/

EWS-Discovery

CST Tyre 27.5 x 1.5 - Semi Slick C1293
CODE: C27515S-C1293
BARCODE: 6933882525603
PRICE: $29.98 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
CODE: RP-CLA29
BARCODE: 8404118029007
PRICE: $99.99 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
VELOX Repair Kit - Includes: 4 Small, 2 Medium, Glue, 2 Levers
CODE: VLXRV66P00
BARCODE: 3660429143121
PRICE: $9.95 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
GUEE Bar Tape - DUAL - Limited Edition Chameleon Purple Blue
CODE: GU-BT03-X2A1-CPB
BARCODE: 4710898461260
PRICE: $59.96 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
JOES NO-FLATS Elite Sealant 500mL - Extra Latex
CODE: JNFERS500
BARCODE: 7290101180630
PRICE: $39.94 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
MICROSHIFT Rear Derailleur - MARVO - 2/3 x 8/9 Speed - Long Cage, Max Sprocket 36T
CODE: MSH-RD-M46L
BARCODE: 4710495436227
PRICE: $42.94 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
MAGICSHINE Front Light USB - ALLTY 2000  Garmin and GoPro Mounts included
CODE: MS-ALTY2000
BARCODE: 6970823651250
PRICE: $229.95 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
QBP Indoor Fluid Trainer - Foldable
CODE: QBP-FLU1
BARCODE:
PRICE: $284.95 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
BETO Baby Seat 26
CODE: BT-CCS-001-DA1-AU
BARCODE: 4716220178615
PRICE: $149.95 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
QBP Bar Tape Black SILICON HONEYCOMB
CODE: QBP-BT-SH/BB
BARCODE: 0669356791637
PRICE: $29.94 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
NUUN Effervescent Electrolyte Tablets - LEMON & LIME - 8/Caddie | 10/Tube
CODE: NU-LL
BARCODE: 811660020471
PRICE: $119.94 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
GUEE Waterproof Phone Case for Handlebar - LARGE, 5-6 inch screens
CODE: GU-BG01-G2A1-BK
BARCODE: 4710898460072
PRICE: $59.99 (Inc GST)
  In stock (18)Low stock (18)Out of stock (18)
CODE: VLS6103
BARCODE: 0669356791927
PRICE: $54.95 (Inc GST)
  In stock (25+)Low stock (25+)Out of stock (25+)
RIDE MECHANIC - BIKE SYRUP 500ml - Wet Lubricant
CODE: RMBS500
BARCODE: 9341299001615
PRICE: $99.95 (Inc GST)
  In stock (3)Low stock (3)Out of stock (3)
Subscribe now to our newsletter ยป

Be first to know about our latest news, promotions and products.

Login